Identity!
Whether you are a small business, a large corporation, a performer, or an individual you need to have an identity. When it comes to design many people associate identity with logo design. This is not off the mark completely but there are other things that make up a visual identity
IDENTITY AND DESIGN: what does it mean for you and your business
Whether you are a small business, a large corporation, a performer, or an individual you need to have an identity. When it comes to design many people associate identity with logo design. This is not off the mark completely but there are other things that make up a visual identity that when produced effectively they will work in conjunction with each other to give a complete picture of your brand.
To breakdown what is involved in “identity” we need to take a look at three separate elements that all play a role in brand development.
BRAND: The perceived emotional corporate image as a whole. Everything a company does should reflect its values and aims of the business as a whole. Branding is not a bunch of colors, logos, slogans and designs it is a consistent message that shows people what the company stands for, what it believes in, and why it exists. The role of design in branding is huge because the designer forms the foundation for a brand.
IDENTITY: The visual aspects that form part of the overall brand.The identity is made up of many guidelines / standards and it involves all visual materials that can represent a business. A good example of identity can be seen in approved colors, fonts, graphics a company uses. The identity of a brand should be consistent, thought out and support the brand.
LOGO: Identifies a business in its simplest form via the use of a mark or icon. A logo is not the identity or the brand of a company. A good logo symbolizes a companies identity and supports the overall brand without relaying too much information. A logo can be compared to a persons first name. When meeting someone you want to be identified in a simple memorable way in order for others to remember you. It is important to note that only after a logo becomes familiar does it function the way it is intended to.
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8 comments
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It’s your pity you actually don’t have got a contribute switch! I’d most definitely contribute to that remarkable blog page! I actually suppose that right now i’ll accept book-marking plus attaching a person’s Rss so that you can this Bing akun. I actually glance forth so that you can fresh improvements but will show the following blog site by using this Twitter crew:
Really wonderful content. That i really came on your blog page together with imagined to say that have seriously really liked reading your site items. In any case I am going to get subscribing towards your posts together with I really hope everyone put up once soon enough.
Good information. Thanks a lot for posting that. I was not informed of your blog, but will come back again a lot more often at this point. Adding you to my favorites.
An newsworthy word is designer observe. I reckon that you should make author on this message, it mightiness not be a bias message but mostly fill are not sufficiency to speak on such topics. To the next. Cheers like your Identity!.
My brother suggested I might like this website.
He was totally right. This post truly made my day.
You cann’t imagine simply how much time I had spent for this information! Thanks!
Best Regards Nick
I equivalent when you handle this identify of sundry interior your posts. Perhaps could you continue this?
Nice post I’ve bookmarked it on Digg under “Identity!”. Kudos!
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